Euroleague Basketball, our mission

Jan 11, 2012 Print

Our Vision

Continually striving for excellence: activating the passion of basketball for our clubs and fans.

Our Mission

We are our clubs and fans. Our mission is to provide a collaborative, aspirational and unifying framework of excellence for the the whole of Euroleague Basketball. Family: our fans, our clubs, our players and our commercial partners. Through fairness, integrity and honesty we have a responsibility as guardians of the European Basketball Leagues and the collective values of its teams. We reach into the communities at the heart of our clubs to grow the sport of basketball; positively impacting all those who share in its values and passion.

Our Approach

Fans: capture the passion of basketball through a unique experience.

Clubs: provide support and leadership for increased exposure and revenues.

Players: deliver an environment of excellence and elite sporting values.

Commercial Partners: extend multiple opportunities to build relations with consumers.

Communities: be a centre of support, engagement and upliftment.